How Blogs Serve As A Great Marketing And PR Tool
Blogs helps you know what perceptions people have about you, your organization and the kind of products or services you provide. They help you reach out to several bloggers throughout the world and start conversations with them by simply leaving a comment. Apart from that, blogs also help you connect with the bloggers who write about your products or services. This makes blogging a great PR tool. Wondering how having your own blog will achieve all of that? Allow me to answer that for you! In order to start the conversation cycle with other bloggers you need to write good content in your blog yourself first.
What’ the importance of connecting with bloggers in PR? Can you imagine the impact that you are going to create if influential bloggers or online influencers write about your company or product on their blogs? This is not only a great PR tool, but also a great SEO technique as well. The more backlinks you get from bloggers with a high rate of readership the more your page ranking increases in Google, and the more your ranking increases, your traffic increases as well. And do you know what that amounts to? The more traffic you get, the more you can engage with customers online, the more you engage with them the chances of sales increase seven fold. Now isn’t that amazing?
Working with bloggers is a beautiful experience. You cannot imagine the amount of positive impact it can bring to your organization. If you have an amazing product, then give a few free samples to influential bloggers, invite them to your company events or just take them out for a professional dinner. If you build a connection with them and make them feel positive about you, they are surely going to do a story about you or your organization and that’s going to do miracles for you. It’s the kind of PR tool that actually does magic for you. If the nation’s top newspapers and magazines have a good readership, then trust me that some bloggers have more readership than them and having them tell your story is the best marketing strategy you can use.