Building A Brand With PR Needs Patience
Brand building is a very slow process. It needs patience, perseverance and a good amount of strategical thinking is involved. For any brand to get a significant amount of success, PR is required until the advertising program takes over. When we say that the brand building process takes time, it’s mainly in terms of the time that is required to build an impression in the minds of the people. It takes time really, until and unless you are an exceptional case and your stars are in the right position. Word of mouth is the best publicity technique and it takes time to spread. That’s what a PR program does, it initiates the process and keeps it constant.
It takes time for people to change their perception and for most people the process is slow. It doesn’t happen overnight, it’s a slow process and it can take months or even years for the public’s to accept the messages they are exposed to through the PR campaign. The only way to send across our organizational messages to the prospects is through media messages or digital PR and by all means it takes time to influence the media people as well as our prospects.
When it comes to a new brand PR is your crown jewel, but if you are spending on advertising to launch a brand, your brand is sure to be doomed. However, when advertising is used for maintaining the leadership position its surely going to do wonders for you. Success comes slowly and gradually and in the marketing game its possible only when you have patience. It takes a significant amount of time to penetrate the minds of the public and change their perception. The most effective method is to use your media relations and generate sufficient publicity to create a positive image of your brand or service that is not going to go anywhere for a long time.