The Importance of A Celebrity Speaker As a Public Relations Strategy
A public relations program should always focus on a celebrity speaker. Because the media tends to focus on a particular individual. The speaker should be the heart and soul of the brand. Ultimately, apart from the publicist, to some degree it’s the celebrity speaker who is going to bring success to the entire PR program. The potency of the speaker will determine whether you are going to get media focus or not.
The success or failure of the brand depends on the speaker and the best celebrity speaker is the CEO of the brand. Because it’s the CEO who is going to deal with the media. PR is undoubtedly the most essential activity that needs to be carried out by an organization. The CEO should focus most of his energy and time on PR, because it’s the only way out. The success of the organization depends on the success of the PR program.
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