In today’s business scenario, there is a paradigm shift taking place and that dramatic shift is the shift from advertising oriented marketing to public relations related marketing.
It is absolutely impossible to launch a new brand with advertising because it has no credibility at all. The only way to launch a brand is with a decent amount of publicity or PR. It’s the only way an organization can tell its story through third party endorsements i.e. the media.
Well, yes its true Advertising lacks credibility and the opposite applies for PR. If I were to speak to a client I would always […] Read more